Madison Beer — BOYSHIT (Live Performance) | Vevo LIFT

You could hear it from the get-go. When Madison Beers As She Pleases EP dropped a couple years ago, it immediately started a sizable reaction around the world, placing the name of the new singer on the lips of instant fans and industry tastemakers. A mix of self-assurance, sensuality and terrific songcraft made for a pretty much irresistible package. Beers moved quickly since then, too. That initial recognition for her indie project has blossomed into a deal with Epic Records, and back at the start of this year, Beer showed her followers further growth with the elaborate sci-fi narrative of her very cool «Good In Goodbye» vid, as well as the sizzling lament of her «Selfish» vid, both of which she conceived and directed. When «Baby» started to clock mega views at the end of the summer, it was pretty easy to predict: this woman is going all the way. Her performances for our LIFT series are as enticing and substantial as the vision she has for her own art. We worked closely with Madison to capture these radiant performances, the first of which, «BOYSHIT» is now here. Its from her upcoming album, Life Support. As she prowls our stage, she definitely owns it. Stay tuned, theres more coming.  

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Executive Producer: Micah Bickham
Directed by: Kyle Goldberg